About Circular Shift

The Cradle to Cradle Products Innovation Institute is proud to present Circular Shift, its annual summit. Circular Shift unites some of industry’s best known leaders in a tangible exploration of approaches and strategies to innovate for a circular future. It will provide insights into latest practices and innovations, powered by the Cradle to Cradle Certified™ Products Standard. Each attendee will engage with quality content and grow their understanding of current solutions and practical directions for their future work. 

Circular Shift is a cross-sectoral event attracting decision makers from a diverse range of stakeholders and sectors, including built environment, furniture, fashion, textiles, cosmetics, personal care, cleaning products and packaging. 

Running live from a select venue in Amsterdam, this event will be global in its scope and reach and accessible to everyone via free live streaming. 

Business success in the future will be largely defined by the capacity to adopt circular solutions and operate sustainably in the new economy. Circular Shift steps into this future, shows how it works in practice, and outlines how organisations can thrive within it.

Why you should join

To future-proof their business and supply chains, organisations must now more than ever fast-track their adoption of safe, circular and responsible practices. This annual event showcases the forefront methodologies, tools and expertise they can use to do so. Circular Shift is where leaders and pioneers connect to share ideas and experiences, while tapping into new innovations that will change industry forever.

The conversations and discussions at Circular Shift are relevant to all stakeholder groups, from business, policy, civic society and finance. Join us if you are amongst:

  • Decision makers or strategisers in areas such as corporate business development, policy setting, sustainability and circular strategies
  • Key representatives from fields such as R&D, innovation, product development, material development, design, or architecture
  • Stakeholders involved in private and public procurement, the supply chain, production or construction
  • Guardians of external business and consumer communications, including consumer engagement leads, marketing leads or brand champions.

What makes this event unique?

  • First hand insights into the the rigorous Cradle to Cradle Certified™ Products Programme for demonstrating industry leadership 
  • Best practices to inform corporate sustainability strategies, and to future-proof R&D or innovation pipelines 
  • Hands-on guidance from experienced practitioners on how to implement safe, circular and sustainable practices
  • Approaches for a credible and validated way to inform purchasing decisions and to communicate with consumers
  • Practical learnings at the forefront of the circular economy from industry pioneers and frontrunning organisations.

About the Institute

The Cradle to Cradle Products Innovation Institute is dedicated to powering innovation for the circular economy through products that have a positive impact on people and planet.

Through the Cradle to Cradle Certified™ Products Programme, we set the global standard for products that are safe, circular and made responsibly. Cradle to Cradle Certified™ is used by future-focused designers, brands, retailers and manufacturers across the value chain to innovate and optimise materials and products according to the world’s most advanced measures for material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness.

By setting forth globally recognised, science-based requirements along these five categories, Cradle to Cradle Certified™ delivers a turnkey solution for companies working to safeguard health, implement circular business models and address global sustainable development concerns like water pollution and poor sanitation, embodied energy and carbon emissions, and unfair and unsafe labor practices. 

Created by technical experts, market leaders and the public, Cradle to Cradle Certified™ offers a comprehensive framework to assess, optimise and verify all aspects of product design and manufacturing.

The Institute also powers the global shift to a circular economy through partnerships and collaborative initiatives that equip businesses, governments and other stakeholders with the technical solutions and knowledge they need to innovate for a circular future.